'Android' Cellphone to Showcase Google Brand

The first mobile device powered by Google Inc.'s "Android" mobile phone software is expected to sell for $199 and will showcase the Google brand, people familiar with the matter say, a departure from the standard practice of listing only the manufacturer and wireless carrier on handsets.

The phone, which is being manufactured by Taiwan's HTC Corp., will require a service contract with T-Mobile USA, a unit of Deutsche Telekom AG, which plans to announce the phone Sept. 23. The carrier plans to unveil new data...